HGreg and Operation Red Nose join forces again for the holidays in the name of safety
SAINT-EUSTACHE, Quebec–(BUSINESS WIRE)–HGreg and Operation Red Nose are once again joining forces to educate motorists about the importance of road safety, especially during the holiday season. As part of this partnership, HGreg is providing four vehicles for the duration of the campaign. The company also produced an innovative marketing campaign aimed at reminding Quebec motorists of the dangers of drink-driving.
A long-time partner, HGreg joined forces with Opération Nez Rouge in the Laval-Basses Laurentides region for the 19e consecutive year and with the Montreal region for the third time. This year, the company is donating a total of $25,000, of which $15,000 is allocated to Montreal and $10,000 to Laval.
HGreg will once again assume the campaign chair for the Laval-Basses Laurentides region under the leadership of Harry Kasparian, vice president of marketing at HGreg.
“This commitment to Operation Red Nose is very important to me. We will have the pleasure of living the holidays in a more normal way this year. It will also be an opportunity to be careful and adopt safe driving habits when traveling in Greater Montreal. Additionally, we encourage our employees and the public to participate in the campaign as volunteers for Operation Red Nose,” said Harry Kasparian, Vice President of Marketing at HGreg.
The population is invited to register today to volunteer in the campaign throughout Quebec: https://www.operationnezrouge.com/fr/s-inscription-comme-benevole
Founded in 1993, HGreg, which includes both HGregoire and HGreg.com, is committed to simplifying the vehicle buying process through values of excellence, transparency, judicious use of technology and with a refreshing customer-centric philosophy. With a passionate team of over 1,700 car enthusiasts, HGreg operates 32 dealerships in North America, including 20 in Quebec, offering new and pre-owned vehicles. For more information, visit www.hgregoire.com.
About Operation Red Nose
Opération Nez rouge is a non-profit organization whose mission is to encourage the adoption of responsible behavior in order to prevent drunk driving. In addition to offering a chauffeur service, the profits of which are invested in youth and amateur sports activities, the organization also coordinates various awareness-raising activities throughout the year.