Johnson & Johnson Mission Statement | Vision | Core values ​​| Analysis

Company: Johnson & Johnson
CEO: Joaquin Duato
Year of foundation:
The head office:
New Brunswick
number of employees:
Stock symbol:
Market capitalization (August 2021):
$438.46 billion
Annual revenue (2022):
$93.78 billion
Profit | Net revenue (2022):
$20.88 billion

Products: Range of bandages from the Band-Aid brand ǀ Baby products | Tylenol Medications | Neutrogena Skin & Beauty Products | Acuvue contact lenses | Clean & Clear Facial Cleanser
Competitors: Pfizer | Procter & Gamble | Thanks | Bristol Myers Squibb |

Did you know? J&J’s mission statement was called “An Industrial Credo” when it appeared in 1944.

Johnson & Johnson is a leading healthcare company that provides valuable services and products to improve the health of people regardless of geographic barriers. Launched in 1886, Johnson & Johnson was passionate about improving people’s lives.

Three Johnson brothers started the American company to create and supply surgical dressings. Since its creation, J&J has experienced exponential growth and to diversify a variety of health products. For 130 yearsThe company’s elaborate vision and mission statement facilitated its progress and provided a clear path for empowerment and development.

Johnson & Johnson has an annual turnover of 93.78 billion dollars.

Johnson & Johnson Mission Statement

“Bringing science and the sense of sight to life through world-class innovation and customer experience.”

Johnson & Johnson uses “Credo” to elaborate on its mission statement. Credo refers to the goals and beliefs that help the company make informed decisions and guide its actions. The company’s mission statement and beliefs are reflected in the objectives, goals, programs and actions.

The critical elements of Johnson & Johnson’s mission statement are as follows.

Mission Statement Analysis

Johnson & Johnson’s main ambition is to improve or improve the quality of life of customers by using a wide range of products. The company is focused on creating great healthcare products across many divisions. To this end, the leading organization commits all its resources to finance health products.

Johnson & Johnson Products fall into categories such as baby care, skin care, and oral care, all of which enable people to live better lives. It doesn’t stop there, as the leading company is one of the most sought-after creators of medical devices for orthopedics, vision and surgery.

The whole range of creative devices plays a crucial role in healthcare as it helps people lead a better life. By manufacturing these invaluable products, Johnson & Johnson has become a leading contributor to the healthcare improvement community.

Johnson & Johnson’s goal of working as a “world-class innovator” is also included in the company’s mission statement. Johnson & Johnson’s is one of top rated pharmaceutical companies today.

  • Provide the best customer experience

Improving the customer experience is a core part of the company’s mission statement, signifying its inclusive approach to benefiting customers. It also shows that Johnson & Johnson’s impact is not limited to a specific niche. Johnson & Johnson offers 24/7 customer service to answer buyer questions, whether it concerns the medical device collection or the juvenile product range.

The company is making considerable efforts to expand its focus areas in community development and empowerment. The Johnson & Johnson Credo exemplifies its commitment to providing “give and healthrough targeted programs such as Comprehensive Education Sponsorship. Johnson & Johnson extends these efforts around the world.

Additionally, the company is among the leading organizations actively creating a sustainable environment through excellent energy initiatives.

Johnson & Johnson Vision Statement

“To help people see better, connect better, live better.”

J&J’s clear, concise and complete vision statement proves that the leading organization values ​​the unique abilities of individuals. The vision is to impact lives with better products and solutions.

Here is the analysis of Johnson & Johnson’s vision statement.

  • Provide a unique experience with a talented workforce

The company was the project of innovative brothers – Johnson & Johnson. They knew and understood each individual’s potential to make a difference in the world.

This is why the company provides opportunities for many people with diverse talents and skills, such as Edith on Kuster, course participant. The vision statement also demonstrates Johnson & Johnson’s strength in bringing together the efforts of skilled individuals.

  • Sparkling creative solutions

Johnson & Johnson’s combined efforts and ideas have enabled it to make a long-term impact with its innovative and creative products. The company’s forte is designing products to help people live and maintain healthy lives.

The drive to create innovative products that solve people’s problems is what sets J&J apart. Today, the company is renowned for its outstanding contribution in various fields of the medical or healthcare industry through its innovations.

J&J products have had a decisive impact in the fight against various diseases.

Johnson & Johnson is a leading multinational company with branches in over 60 countries around the world. The company markets its products in different regions to maximize its reach and impact people’s health. This goal signifies the “connect better” component in the vision statement.

Johnson & Johnson Core Values

Johnson & Johnson’s Creed the expressed aspiration and the shared values ​​it has to guide the workforce on a daily basis. Values ​​create a base of J&J’s strategic framework. The company supports its employees not only when they are working, but also when they are not. These are Johnson & Johnson’s two core core values.


Johnson & Johnson Report on company contributions shows how the activities and programs it supports help:

  • Improving and saving the lives of women and children
  • Strengthening the health sector workforce
  • Prevent disease in the susceptible population


Johnson & Johnson’s support and citizenship for sustainable working practices shows its concern for employees and the community. The company undertakes to:

  • Helping the world tackle major health issues and challenges
  • Conserve resources to protect the environment
  • Do business concretely to contribute to society

The company has always promoted a healthy future through sustainable activities.

References and more information

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