Karen Tyrrell joins XLMedia as Chief People and Operations Officer

Affiliate XLMedia has named former Flutter executive Karen Tyrrell as director of human resources and operations.

Tyrrell joins the company from various senior roles in the sports betting and gaming industry, most recently at Flutter UK and Ireland as Director of Human Resources. Prior to his time at Flutter, Tyrrell held senior roles in finance and operations at Sky Betting & Gaming (SBG), including Chief People and Culture Officer, Chief Transformation Officer and Deputy Chief Financial Officer.

Tyrrell said, “I’m thrilled to join the team and look forward to working with everyone at XLMedia. Over the course of my career, I’ve had the good fortune to guide companies through times of immense growth and industry evolution and look forward to bringing that experience to the group.

Tyrrell joins the group four months after David King replaced Stuart Simms as general manager. A renewed focus – and fueled by acquisitions – on sports betting in the United States helped XLMedia’s revenue soar 39.2% to $44.5 million in the first half of 2022, while profits exceeded $10 million.

David King, Managing Director of XLMedia, said, “We are delighted to welcome Karen to XLMedia and believe that her experience working with high performing teams will be a critical component in supporting our next phase of growth.

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