Light Wave Dental becomes Lightwave; Go to Unique


WOODBRIDGE, Va., Aug 03, 2021 (GLOBE NEWSWIRE) – Light Wave Dental, a leading management services partner for leading dentists in the Central Atlantic region, today announced its change branded as “Lightwave,” a dental leadership organization (DLO) is dedicated to partnering with leading dental leaders, providing world-class tools, technology and training that drive practice growth with a unwavering commitment to quality, values ​​and people.

The biggest transformation the organization sees as part of this rebranding is the overhaul of its business model from a traditional Dental Support Organization (DSO) to a DLO. This change stems from Lightwave’s belief that dentists are the natural leaders in dental practice and that the best way to support the growth of physicians is to do things right with an emphasis on high quality, core values ​​and taking care of our employees. Lightwave’s approach preserves the unique identity and heritage of each private practice, then reinforces them with best practices, technology and leadership training. This approach has taken Lightwave from 8 cabinets to 60 cabinets in five years.

“Leadership makes all the difference in dentistry,” said Justin Jory, CEO and Founder of Lightwave. “We are passionate about more than patient care, but about training and developing our dentists to become future leaders. We partner with high quality, growth-minded dentists to help them grow even faster with less financial risk and better business support. We are building the group model for the future of the dental industry that solves major problems in dentistry including retirement, management, reimbursements and partnership, delivering the benefits of a group, while preserving the essence of private practice.

Lightwave sets itself apart from others by creating a business model that rewards individual achievement while fostering collaboration. Experienced dentists can build on their success, while novice dentists can learn from the best and hone their craft. Lightwave offers a clear path to partnership and ownership for young dentists and a roadmap to a rewarding retirement for experienced dentists. To ensure that growth and patient care can be the primary goal of dentists, Lightwave removes the burden of tangential struggles such as billing, insurance, payroll, human resources, marketing, accounting as well as other tedious administrative tasks. Unlike the known model of corporate dentistry, Lightwave dentists make their own clinical decisions and decisions, while leveraging the relationships, research and purchasing power of the group’s network.

“Our business model has been shaped by dentists focused on patient care, knowing that loyal patients and trusted providers are the foundation of our collective practices and activities,” said Dr. Clifton Cameron, DDS , Chief Dentist of Lightwave. “When administrative burdens in small practices pile up, patient care can suffer, just as when large organizations push for cost reduction to increase short-term profits. Lightwave’s approach offers a win-win model of highest patient care, business growth and high returns on investment – fulfilling careers in dentistry, from launch to legacy.

To learn more about Lightwave and its mission, please visit or contact [email protected]

About Lightwave

Lightwave, founded in 2016 by a team of experienced investors, operations experts, financial executives and guided by dentists, is at the forefront of a new approach to DSO leadership. From recent graduates of the most promising dental schools to dentists whose successful practices reflect their skills and decades of commitment to their patients, we bring together the best dentists in the country with one simple proposition: We promote successful careers by managing distractions. When patient care is separated from administration and each is expertly managed by world-class professionals, the result reflects the future of dentistry. We are paving the way from launch to legacy. Lightwave currently operates 60 dental practices in 3 states with 170 full-time dentists and over 1,000 active employees.

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