Lush takes a stand on how US history is taught in schools
Relying on his long record for corporate activism, beauty brand Lush has taken on another cause for social impact in its series of ethical campaigns – focused this time on school curricula.
Upright to teach everyone‘s history in public schools
Last month, Lush launched a campaign in cooperation with The Zinn Educational Project and the Library I Dream called teach the truth. Carlene Pickard, Lush‘s ethics campaign specialist, told TriplePundit that the Teach Truth campaign evolved from a time of racial crisis stemming from the death of George Floyd in May 2020.
“In an effort to uncover unconscious bias, Lush leaders have sought ways to confront racism from an educational perspective, such as teaching complete and unabridged versions of black history, from the perspective of poor, BIPOC and traditionally disenfranchised..” said Pickard.
During the construction of this campaign, several historical events related to racial tension were framed from the real-world perspective of their impact: the effects of the prejudicial treatment of Muslims after 9/11; the internment of Japanese Americans after the bombing of Pearl Harbor; early interactions with explorer pilgrims in America that proved detrimental to Native Americanss; the isolation of people during the HIV/AIDS epidemic; and past and modern homophobia and transgender prejudice. All of these historical moments deserve frank discussion, the goal being to understand history enough not to repeat history.
keep this commitment
The Teach Truth campaign included a specific product launch called Knowledge bath bomb (pictured above), a sparkling lightly scented with vanilla and lyang lyang. All Product Revenue goes to local programs that connect educators and students to resources that teach more truthful history, like the I Dream Library. Preliminary figures indicate the Knowledge Bath Bomb and Teach Truth campaign generated $250,000 in funding over the two-week period after it was launched in February.
At last count, Lush employs 3,209 people in North America, with 1,622 U.S.-based employees dispersed primarily across its 220 U.S. stores.
“Our company‘s values and the ethical campaigns we support are part of a‘integration process,” Pickard told us. It is n‘Employees don’t have to agree with everything, she added, but it is part of the learning process and part of employee participation in the company.‘s andethics vscampaign program is encouraged.
“We prepare our employees to become volunteers, without expecting everyone to come with the same enthusiasm. But over time he‘s gratifying to see the enthusiasm grow, especially in some that you would like‘don’t think about participating,” Pickard noted.
What Lush uses in its approach to corporate social responsibility and environmental, social and governance issues is the constant engagement model of participation. Primordial individual andethics vscampaigns is the notion that the company itself is progressive and overall conscientious thinking, backed by action, when it comes to “Do better” for the surrounding communities and, indeed, for the world.
For Lush, a continued focus on both people and the planet
Other challenges faced by the company include animal rights as well as those focusing on human rights and environmental protection. As part of these efforts, business groups within the company are expected at countryside at least once a year on one of the core values through their stores and website.
Lush’s andethics vsThe campaign agenda has also included topics such as the climate crisis, immigration, animal cruelty, transgender rights, support for the Black Lives Matter movement, refugees‘ rights and protection of marine life. Since 2012, the e of the companyethics vscampaigns program at raised more … than $3.5 million.
Many of these programs are funded through special product promotions. charity jaranother Lush program dedicated to charitable giving, offers a line of hand and body lotions that at has generated more than $54 million since the company first launched the products in 2008.
During this time, Lush continued its commitment to environmental stewardship. For example, the company has invested more than $1.5 million in more biodiversity agricultural systems in Uganda, Guatemala, Peru and Arizona.
Finally, Lush continues to implement some of the strictest non-animal testing policies in the cosmetics industry and only purchases materials from suppliers who do not test on animals. The company says it has been able to identify 20,000 natural ingredients that don’t require animal testing and is promoting the use of three-dimensional human skin models to replace sensitivity testing on rabbits.
Image credit via Lush