Core Values

Ministry of Tourism and Creative Economy promotes “4 AS” to rebuild resilience and competitiveness after COVID-19 pandemic

By Alton R. Kelley


Jakarta, Indonesia, 22 November 2021 / PRNewswire / – indonesia The Ministry of Tourism and Creative Economy is socializing improving resilience and competitiveness to encourage business revival after being hit by the COVID-19 pandemic.

To view the multimedia press release, please click on: https://www.prnasia.com/mnr/MoTCE_4AS_202111.shtml

Fashion trends for Muslim women are developing rapidly in Indonesia, along with the desire to look charming in the hijab. As the demand keeps increasing, local designers continue to create various beautiful and unique Muslim women’s clothing.

Kriya Kayu Rik Rok, located in Magelang, Central Java, is a local brand that produces and develops handicrafts made from environmentally friendly waste around their homes. Rik Rok is also engaged in educational tourism for children who wish to travel while learning such as batik, pottery, honey cultivation, learning gamelan, dancing and others.

Kriya Kayu Rik Rok, located in Magelang, Central Java, is a local brand that produces and develops handicrafts made from environmentally friendly waste around their homes. Rik Rok is also engaged in educational tourism for children who wish to travel while learning such as batik, pottery, honey cultivation, learning gamelan, dancing and others.

The Minister of Tourism and Creative Economy, Sandiaga Salahuddin Uno, encouraged actors in the more creative economy to pay attention to the sustainable aspects of their work, in order to accelerate the achievement of quality tourism. This was said by Sandiaga when he visited the "Kriya Kayu Rik Rok" in Magelang, Central Java, Indonesia.

The Minister of Tourism and Creative Economy, Sandiaga Salahuddin Uno, encouraged actors in the more creative economy to pay attention to the sustainable aspects of their work, in order to accelerate the achievement of quality tourism. This was said by Sandiaga when he visited the “Kriya Kayu Rik Rok” in Magelang, Central Java, Indonesia.

The Ministry of Tourism and Creative Economy is ensuring that hospitality and catering stakeholders across Indonesia are increasingly prepared to implement CHSE-based health protocol certification ( cleanliness, health, safety and environmental sustainability).

The Ministry of Tourism and Creative Economy is ensuring that hospitality and catering stakeholders across Indonesia are increasingly prepared to implement CHSE-based health protocol certification ( cleanliness, health, safety and environmental sustainability).

Logo (PRNewsfoto / Indonesian Ministry of Tourism and Creative Economy)

Logo (PRNewsfoto / Indonesian Ministry of Tourism and Creative Economy)

To achieve this goal, the ministry has created programs that focus on the principles of the “4 AS”: namely Kerja KerLIKE (worker), CerdLIKE (smart work), TuntLIKE (completely), and IkhlLIKE (sincere). The ministry is optimistic that the 4 ASes will be core values ​​for tourism and creative industries to rebuild their businesses and revive the national economy.

These “4 AS” principles were founded in the wake of the impacts of the COVID-19 pandemic on tourism and creative businesses across the country, where before social and economic restrictions prevented to measure the spread of the virus, there were 16.11 million tourist arrivals in 2019 and fell by 75% to 4.02 million in 2020.

This figure was a blow to a tourism economy which provided 5.7% of the country’s gross domestic product and created 12.6 million jobs in 2019.

“We need to act quickly to acquire knowledge and skills relevant to business. That is why all stakeholders must work in synergy to unleash all the potentials of tourism and the creative industry in order to create jobs and ensure that we can rebuild our economy through quality and sustainable tourism ”, said said Sandiaga Uno, Minister of Tourism and Creative Economy.

Strengthen business resilience through digital entrepreneurship training

The government has worked on the initiative by distributing recovery incentives for tourism and the creative industries. In the first half of 2020, the tourism industry in Indonesia suffered a loss of about 85 trillion Indonesian rupees in tourism receipts, the hotel and restaurant industry being estimated loss of about 70 trillion Indonesian Rupiah.

The COVID-19 pandemic has also severely affected other creative industries. Therefore, the ministry is also working on various educational programs to encourage entrepreneurship across the country.

One of the programs is an initiative for students of Islamic boarding schools called “Santri Digitalpreneur Indonesiawhich focuses on training and mentoring ‘santri’ (students) to acquire digital skills and use them as capital to become a digital entrepreneur or work in the creative industry.

“Indonesia has 31,385 Islamic boarding schools and we encourage them all to develop their creative economy through digitization. All of these initiatives are part of our efforts to advance our national economic growth, ”added Sandiaga.

The ministry has also strengthened its partnership with all stakeholders to improve the resilience of businesses on the basis of the “3 C principles”, namely commitment, competence and champion, to revive tourism and the creative economy. , increase economic empowerment and create jobs.

“We must work collaboratively on all existing business potentials to create new jobs. Through innovative and creative ideas, we can rebuild and advance the Indonesian economy,” Sandiaga concluded.

About the Indonesian Ministry of Tourism and Creative Economy

Driven by a vision to do Indonesia a world-class tourist destination, the Indonesian Ministry of Tourism and Creative Economy innovates various breakthroughs to continuously develop the creative industry in Indonesia.

The programs based on innovation, collaboration and adaptation aim to guide the implementation of the CHSE (cleanliness, health, safety and environmental sustainability) protocols in the provinces of Indonesia.

These various initiatives are expected to have positive effects on the national economy amid the COVID-19 pandemic and provide advice on travel safety and comfort.

For more information on the CHSE campaign, please visit chse.kemenparekraf.go.id.

SOURCE Indonesian Ministry of Tourism and Creative Economy


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Alton R. Kelley
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