Modeling and negotiation strategies for contracting with host mobile network operators



DUBLIN, October 5, 2021 / PRNewswire / – The “MVNO Business Plan 2021” report has been added to offer.

Mobile Virtual Network Operator (MVNO) businesses are started for many different reasons, many of which have more to do with other businesses than the MVNO operation itself. It is important to consider the strategies that an MVNO will use to exploit market opportunities and include them in an MVNO business plan.

Some questions to consider include:

  • Will the MVNO be a sub-brand of an existing business?
  • Will the MVNO align with another company’s retail strategies?
  • Will MVNO offer discounted services compared to existing mobile network operators (MNOs)?
  • Will the MVNO offer Machine-to-Machine (M2M) communications services on a B2B basis rather than consumer services?
  • Will the MVNO only get data from the underlying MNO, relying on messaging and VoIP and delivered in an OTT model?

Regardless of the MVNO’s overall strategy, executing a vision requires careful planning. One thing that all successful MVNOs have in common is that they started with a well-developed business plan. This should include information on the impact of 5G on business operations. As a result, customers who acquire the MVNO business plan will also receive a study assessing 5G technology and its impact on networks, applications and services (see below for more information).

The MVNO Business Plan

This is a comprehensive business plan based on the launch of an illustrative MVNO known as Contendus. The plan covers all aspects of the business launch plan, including market assessment, financing needs, financial analysis, market segmentation and product differentiation. A go-to-market plan, distribution and replenishment plans, MVNO comparison and more are also included. The main benefit of this report is to aid in the development of an MVNO launch and to help validate existing plans.

Launching an MVNO involves careful planning and an understanding of competitive threats and opportunities. Understanding the competitive issues and what type of MVNO to launch is the key to success. A critical aspect of any MVNO’s success is its wholesale negotiations with the host mobile network operator (MNO).

As a result, MVNO’s business plan includes modeling and negotiation strategies for contracting with host mobile network operators. This includes the pricing structures of the retail-less and cost-plus models, the pros and cons of each, and how to implement them.

The MVNO business plan also includes a wholesale incentive assessment, the reconciliation process, as well as macro and micro environmental aspects to consider when defining your trading strategy. A sample Service Level Agreement (SLA) is also included, modeled from MVNO’s actual operational SLAs, which can be customized and developed to meet the needs of their service management requirements.

With 5G poised to impact virtually every part of the communications services value chain, the publisher believes it is critically important that the MVNO ecosystem is informed and understands the impacts on operations. virtual network. As a result, the 5G Technology Assessment, Market Outlook and Forecast 2021-2030 report is also included in the MVNO business plan.

Main topics covered:

1. Summary

2. Overview
2.1. Deals
2.2. The strategy
2.3. The market
2.4. Management
2.5. Finances
2.6. The mission of the company
2.7. MVNO Criteria
2.8. Exceptions

3. The company
3.1. Analyse of needs
3.2. Description of services
3.3. Target market
3.4. Initial services: main drivers of revenue
3.5. Potential future services: sources of additional income
3.6. Distribution, purchase and top-ups
3.7. Starter pack
3.8. Handsets and equipment
3.9. LTE system and SIM card
3.10. Website and user interface strategies
3.11. LTE, 5G and future technology enhancements
3.12. Back-office and customer service
3.13. Mobile network operator requirements
3.14. Regulatory issues
3.15. Churn rate considerations

4. The opportunity
4.1. Opportunity
4.2. Strategy
4.3. Procurement and management
4.4. Infrastructure
4.5. Multi-IMSI approach
4.6. Multi-network VPN
4.7. Security and control
4.8. Forecast

5. The market
5.1. US wireless market
5.2. Prepaid Services Market
5.3. Wholesale communication services
5.4. Essential negotiating factors
5.5. Configure Cost Analysis
5.6. Use and control of terminals
5.7. Network use and control

6. Marketing plan
6.1. Overview
6.2. Marketing strategy
6.3. Initial market segments and strategic considerations
6.4. Partnership and co-branding
6.5. Loyalty program
6.6. Migration strategy

7. Financial overview
7.1. Revenue streams and cost considerations
7.2. Increase in income
7.3. Financial projections
7.4. Funding
7.5. Exit strategy

8. Extensions and upgrades
8.1. Selection criteria
8.2. The technical requirements
8.3. Other factors

9. Potential market segments

10. The management team and partners
10.1. Management
10.2. Board of directors
10.3. Operational partners

11. Competition
11.1. Prepaid players
11.2. Prepaid Market Assessment

12. Outlook for the MVNO market
12.1. Overview
12.2. Global Outlook and Forecasts
12.3. MVNO Drivers in Europe
12.4. MVNO Drivers in United States
12.5. MVNO Drivers in Middle East
12.6. MVNO Drivers in Asia Pacific

13. MVNO Case Studies

14. Conclusion

15. Annex
15.1. Organizational structure of the cellular operator
15.2. Contact with MNOs
15.3. Development strategy

For more information on this report, visit

Media contact:

Research and markets
Laura Wood, senior
[email protected]

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SOURCE Research and Markets

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