Nielsen Unveils New Brand Identity Reflecting Company Transformation and Focus on Global Future of Media


Posted: October 18, 2021 at 7:30 a.m. EDT|Update: 5 minutes ago

NEW YORK, October 18, 2021 / PRNewswire / – Nielsen (NYSE: NLSN) unveiled a new brand campaign, including a new identity, reflecting the company’s transformation of its culture and a redefined strategy focused solely on the global future of media. Nielsen’s new look and feel represents a commitment to innovation and the company’s role and goal of fueling a better media future for all.


Following the sale of its Global Connect activity in March 2021, Nielsen is now focused on providing digital and global media solutions in three areas: measurement, audience outcomes and content services. Nielsen combines and enhances its industry-leading measurement solutions into a single cross-media measurement solution, Nielsen One. With an unrivaled foundation of cross-platform measurement, Nielsen offers a comprehensive suite of planning and results solutions for marketers and agencies to improve their return on investment. Nielsen also continues to enhance its Gracenote content services business, providing cutting-edge metadata and analytics for on-demand content globally.

“As our business has transformed dramatically over the past few years, it has become clear that perceptions of the business have not kept pace,” said Jamie Moldafsky, Marketing and Communication Director. “The rebranding marks a new Nielsen both inside and outside the company, with a strategy hyper-focused on the global audience and the changing media environment. Nielsen’s core values ​​of inclusion, courage and growth, along with its clear strategy, will propel transformation as we partner with industry and our customers to help them better understand how evolving audiences consume media and find content. “

The new brand identity will be unveiled at Advertising Week New York, to be held October 18 – 21. Signage presenting the elements of the rebranding will be prominently displayed on the fifth and sixth floors of Hudson Yards. Nielsen will also host a daily breakfast in their living room, which will feature the new logo, images and colors, in line with the company’s new brand identity.

The initial elements of the evolution of the Nielsen brand include:

New logo: As an important representation of the company, people and brand, the new logo is playful, upbeat and clever. Inspired by the universal play button as well as ratings, the forms subtly assemble to create a letter “N” in negative space, signifying the information revealed by Nielsen’s data and the constant media momentum.

New brand colors: The multitude of fresh colors is a testament to the diversity and richness of media representing or containing a given, piece of music, performance, content creator or member of the audience, all working together to move the media forward. The green and orange triangles represent the up and down movement, an expression of ratings and popularity of the content across all platforms. The red triangle nods towards content not seen or heard. Data and information is as much about what people choose not to consume as it is about what they consume.

New statement on the brand’s purpose: Powering a Better Media Future for All.

Nielsen shapes the world’s media and content as a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable insights so they can connect and engage with their audiences, now and in the future.

An S&P 500 company, Nielsen (NYSE: NLSN) operates worldwide in more than 55 countries. Learn more about Where and connect with us on social media.

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SOURCE Nielsen

The above press release has been provided courtesy of PRNewswire. The views, opinions and statements contained in the press release are not endorsed by Gray Media Group and do not necessarily state or reflect those of Gray Media Group, Inc.

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