Pacifica Beauty receives strategic investment from Brentwood Associates and names new CEO

LOS ANGELES–(BUSINESS WIRE)–Pacifica Beautythe pioneer of 100% vegan, cruelty-free beauty, today announced that it has received a strategic investment from Brentwood Associates, a growth-focused, middle-market private equity investment firm. Brentwood’s investment coincides with the appointment of new chief executive and board member, Nathalie Kristo, a longtime L’Oréal executive who, prior to joining Pacifica, served as president of Huda Beauty for the North America, then CEO based in Dubai. In this new partnership, Pacifica founder Brook Harvey-Taylor serves as the company’s president. Together, they will leverage Brentwood’s expertise in scaling disruptive consumer brands to accelerate the company’s omnichannel growth strategy and expand awareness of high-quality, goal-driven products. the brand.

Founded in 1996, Pacifica offers a product line spanning skin care, hair care, cosmetics and fragrances. The company’s major product franchises include Glow Baby with vitamin C, Wake Up Beautiful with retinoids and Stellar Gaze Mascara, which was launched in 2013 as one of the first clean mascaras on the market. Additionally, the brand has been a leader in embracing new technologies and creating traditionally animal-derived vegan ingredients, including its recent launches: Vegan Collagen + Vegan Ceramides skincare lines. Pacifica products are available for purchase nationwide at renowned retailers including Target, Ulta, and Whole Foods, among others, as well as through www.pacificabeauty.com and Amazon. Pacifica has also launched into international markets through partnerships with Shoppers Drug Market, Cult Beauty and Douglas, and under new CEO Kristo, plans to accelerate its rollout worldwide.

“For the past 25 years, we’ve pushed to democratize clean, vegan, and more sustainable beauty with our accessible prices. The consumer has never been more ready for our brand than they are today,” said Founder Brook Harvey-Taylor. “As we continue to grow rapidly, I’m thrilled to have Brentwood as our new partner, with its deep pool of talent and capabilities to help brands scale. Add Nathalie as CEO, with her incredible leadership and experience, and I believe we are going to be unstoppable. Nathalie is truly inspiring and aligned with our mission and values. Her global beauty experience and proven track record will be invaluable as we seek to take Pacifica to new heights.

“We are thrilled to partner with Brook, Nathalie and the entire Pacifica team,” said Steve Moore, Partner at Brentwood. “We have been following Pacifica for nearly five years. Since its inception, Pacifica has been at the forefront of clean beauty innovation, and we’re excited to help them continue to build on that legacy.

In addition to clean innovation, Pacifica has been a proponent of waste reduction, recently introducing packaging innovations such as biodegradable patches, glass bottles, and post-consumer recycled materials. Pacifica partners with several groups on sustainability-focused initiatives in the beauty industry, such as Plastic Collective, which works with a network of remote community projects turning plastic waste into recycling profit. Pacifica also supports Plastic Net Zero initiatives which collect and recycle the plastic equivalent of the total plastic used in Pacifica products each year.

Katherine Mossman, Beauty and Wellness Industry Partner at Brentwood, added: “We have been very impressed with the stellar business that Brook and Billy have built. Pacifica is a true leader in the accessible clean beauty movement, and we are thrilled to support the brand by helping drive brand awareness, digital optimization and operational excellence across its global omnichannel platform. Rachel Presser, manager of Brentwood, continued: “The beauty industry is a priority for us, and we believe Pacifica has a tremendous opportunity to grow both domestically and internationally. The company was built around core principles – clean yet effective ingredients, inclusivity and sustainability – which both resonate with today’s consumer and align well with Brentwood’s investment strategy.

Jefferies served as exclusive financial advisor to Pacifica on the transaction and Sidley Austin LLP served as legal advisor to Pacifica. Latham & Watkins, LLP acted as legal counsel to Brentwood.

ABOUT PACIFICA BEAUTY

Beauty activists since 1996, Pacifica has always been on a mission to make clean beauty more accessible to everyone by using the most effective 100% vegan, cruelty-free and plant-based ingredients at the best prices. Pacifica’s core value is to put the planet first, protect animals, and never compromise for humans. Pacifica adheres to its strict compassionate standards, which include more than 1,800 ingredients the brand will never use in its formulations. Each product is carefully formulated to the highest standards. Since its inception, Pacifica has strived to do better for our planet – from Pacifica’s sourced ingredients to the packaging of its products. Pacifica strives to minimize its footprint on the planet by using less packaging, PCR (post-consumer recycled plastic), glass and/or aluminum. In partnership with Plastic Collective, Pacifica will provide funds to develop plastic recycling social enterprises and treat plastic waste in territories with high environmental leakage. To learn more about Pacifica, visit PacificaBeauty.com or follow the mark @pacificabeauty.

ABOUT BRENTWOOD ASSOCIATES

Brentwood Associates is a Los Angeles-based private equity firm that has invested in growth-oriented consumer and middle-market business services companies for more than 30 years. Since 1984, Brentwood’s dedicated private equity team has invested in over 50 portfolio companies with a total transaction value of over $6 billion. With a wealth of investment and brand building experience, Brentwood is a value-added partner for entrepreneurs and management teams building world-class businesses. For more information on Brentwood, visit www.brentwood.com.

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