The medical group modifies its national buyout plan

Strong growth in the skincare and cosmetics market is prompting an emerging medical group to inject $20 million to acquire a series of new clinics in Australia.

Aura Medical Group (AMG) last year acquired its first clinic in Adelaide as well as three in Brisbane offering a range of non-invasive treatments including anti-wrinkle injections, dermal fillers and non-surgical brow lifts.

Founder Chantelle Pior, a former personal trainer who saw her clients turn to ‘adjustments’ after transforming their physical health through exercise, says Australia’s non-invasive aesthetics market is worth $5.4 billion. dollars and is expected to reach $7.8 billion by 2024.

The 27-year-old entrepreneur says she has $20 million in backing from private investors to acquire another slice of clinics and revolutionize the clinics’ business model.

“There’s been a huge cultural shift around the attitude towards aesthetic treatments,” she says.

“The US and UK are already experiencing this type of growth, which is why consolidation in medical cosmetics, dermatology and other related industries is taking off so successfully.”

AMG claims to be Australia’s leading consolidator of cosmetic medical and dermatology clinics.

The private company says this initial investment to acquire more clinics is part of a longer-term plan that will see it invest more to continue its expansion of physician-run clinics.

Under Aura’s acquisition model, the clinics will retain their brands and continue to manage their day-to-day operations with existing staff. However, Aura will oversee business activities and financial responsibilities while providing marketing, HR and administrative support.

AMG’s South Australian outlet, Epicclinic, is on Wakefield St in the city, while its three Brisbane Skin clinics are scattered around the suburbs.

The company is led by Adelaide CEO David Taylor, 53, an expert in domestic and international healthcare consolidations.

Sydney-based Pior says the Aura model allows clinicians to focus on treating and supporting patients while AMG takes care of everything else.

“We identify physician-owned clinics who are beginning to think about long-term succession planning or growing their business, but they don’t have the time or resources to complete it,” says- she.

“We are creating synergies through group purchasing, better sourcing offers, cross-referencing, internal marketing, accounting and human resources services, as well as data insights obtained from national consumer information.

“Not only does this make the clinic a more attractive option compared to its competitors, but by joining a group, many other benefits are unlocked through synergies and economies of scale.”

The expansion plans follow the success of Adelaide-based national beauty care chain SILK Laser Clinics.

The listed company, which now has 119 clinics in Australia and New Zealand following the acquisition of Australian Skin Clinics Group in August last year, recently reported statutory net profit after tax of $4.09 million. dollars for the six months to the end of calendar year 2021. .

SILK was founded in Adelaide in 2009 and offers laser hair removal, injectable cosmetics, skin treatments, body contouring and skin care products.

The company has a market capitalization of around $168 million and a stock price last week of $3.18.

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