Women going into business need brand image and business facilities: CM

Karnataka Chief Minister Basavaraj Bommai said on Friday that women involved in economic activities need brands and market facilities for their products.

“Women should be involved in economic activities and the products they produce should be introduced globally through branding and marketing facilities in collaboration with online business entities,” Bommai said during the meeting. signing of a Memorandum of Understanding (MoU) between Sanjeevini – KSRLPS and the e-commerce company Meesho.

The Chief Minister further said that the state government had initiated the “Saamarthya” program, which would be taken over from start to finish. He commended the efforts of Meesho and Canara Bank to partner with the government to empower rural women. An official statement says the memorandum of understanding aims to empower 2,500 self-help groups in the state, he said. The Department of Skills Development, Entrepreneurship and Livelihoods provides self-employment assistance to self-help groups through the “Elevate” program with support from the Centre’s “Livelihood” programs. The Chief Minister said programs need to be scaled up and managed at the micro level. It is commendable that self-help groups have been selected for the Canara Bank program and that women are involved in economic activities, Bommai said.

Specific programs for women’s self-employment should be identified in each Gram Panchayat and a detailed project report should be prepared, Bommai said, adding that it can make a huge difference in the lives of thousands of women. Vidit Aatrey, Founder and CEO of Meesho, said the company has supported and empowered millions of women entrepreneurs and the partnership will drive efforts in that direction.

“Karnataka is home to several MSMEs that have the potential to grow their business online. We will provide self-help groups with all the tools and guidance they need to succeed in the digital world,” he added.

(This story has not been edited by the Devdiscourse team and is auto-generated from a syndicated feed.)

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